7.1.1Talk! All publicity is good publicity
Right now India seems to be in a place where the Left/Congress’s narratives are gaining dominance—and the main reason for this is that the right simply isn’t pushing any narratives of its own. Compare to 2019-20, where the right was constantly on the offensive (even if on totally useless things), or Trump in 2016: pushing a useful narrative, with proper message-discipline is also important, but it is secondary to simply being in control of the narrative in the first place.Think about it. Off the top of my head, the main narratives in the last few months have been:
Protests against Aravalli mining
Conspiracy theories about elections
Conspiracy theories about GDP data
Anti-rabies vs Pro-rabies debate
Nuke threats from Pakistan
Air Quality Index1
Trump tariffs
Delhi bomb blasts
“Minorities not safe in India”
“How dare we ally with the Taliban?”
The film Dhurandhar
All except for one (Dhurandhar) driven by: Congress, Pakistan, Terrorists, Left-liberal groups, Trump, one from the Supreme Court ... where are we? Where are we in the discourse? Why is the discourse being run almost entirely by our enemies?
Follow-up question: What sort of narratives might be valuable to inject into normie discourse? I can think of:
- Crimes of Leftists/Congress and Islamists
(section 7.2.2)
Atrocities under their governments and by their people
Documenting and presenting the kind of things Leftist academics say (and have historically said) in their public discourse to build a case against them
Persecution of Hindus and Christians by our dear neighbours
Anything repulsive about these enemies (pedophilia and incest count, polygamy does not)
Transnational loyalties, including simple examples (Pakistan-Congress equivalence, Indian leftist → wignat pipeline, Congressi Rāj as third colonial regime, eggjpoje Congressi bhosaḍpillers among Dalits, USAID-funded leftist orgs)
Sanskṛtizing the masses towards proper right-wing ideology
Unbashed advocacy in favor of free-market policies, BVILDing, Adani-stanning etc.
Hindoo Industrialism aesthetics
TFR/nirṇaya-pilling
“India before 2014 vs now” messaging: not overt India-Shining stuff, but a humbler “look how far we’ve come, and how far we still have to go”
Low-hanging fruits in education: push economics education + Hindoo history (pre-1975 books) + [this book] into education, UPSC
7.1.2Write!
What did you think Elite Human Capital meant?
Essays? Papers? Vibes?
YES. Precisely.
Historically, cultures that had a writing tradition enjoyed a great advantage over those which relied entirely on oral tradition2.
Today this is not so much “oral vs literary” but “inaccessible/disorganized/private vs accessible/organized/public”. While it’s certainly valuable to post on social media (for reach), it is also important to archive your contributions somewhere searchable like a website or blog, documented with references (at least as rough notes and links): use github pages or substack, it only takes a minute.
Not just high-quality stuff: anything you think has value, self-publish it. Make sure it exists in search results and the AI models’ training corpus. Otherwise, it will be forgotten in the long run.
7.1.3Actually make the argument
A lot of Indians have the problem of not actually responding to the Enemy when he makes an argument, and resorting to random bragging about how powerful we are.A Congressi subhuman posted on Twitter (in the context of the retarded “drop in India’s PR” discourse): “We need 25 years of a firmly secular, centre left govt, at least, to be able to make a comeback. No one likes the crude culture brought in by gujju Hindutvawadis.”
If you know anything about Indians, you will know that this sort of argument is a serious threat: there is a huge portion of the Indian elite classes that lives and dies in the eyes of White validation, and are willing to trade away the lives and future of their countrymen if it can give them the slightest bit of validation from the Whites. This is basically why Congress propaganda is so focused on making fun of Modi’s accent and English, things like “Everyone outside India knows India for SRK, Taj Mahal and Gandhi!”, or chaiwala jibes. This backfires when Indians are at their best: aspirational, patriotic united in their Hindu identity without regard for random parochialisms—but it works when Indians are at their worst: zero-sum, crab mentality, status-conscious and validation-seeking.
You could respond to that tweet with a graph of toilets before and after Modi, with a caption: “I want to deprive my fellow countrymen of toilets, running water, basic material needs and security that Modi govt brought, just so that White Hippies love me again!” Congress-sappotting Indians are truly the lowest self-esteem race the world has ever known.
Yet until I posted that reply, every other reply was stuff like “chup kar”, “you prefer Islamist India?”, “wait for Yogi to burn your ass”.
This is simply inexcusable. Everyone needs to make at least very basic efforts like this. Consciously focus on short, tidbit/meme-sized points that would immediately flip a bystander’s view. Actually make the argument.
As some dipshit once said, “The right mistakes volume for argument, and outrage for ideology”.
7.1.4Message discipline and omnicause-building
Problem with RWs is they are more interested in coming up with noo-anced and big-brain takes to show off how big brain educated global-citizen “not like other RWs” they are, instead of just maintaining message discipline.
If you talk to a Leftist about tipping culture in America, he will immediately relate it to “corporations underpaying service workers”.
If a Leftist hears of any natural disaster or flooding, he will immediately relate it to “this is the result of unbridled corporate greed destroying the environment without regard for blablabla”.
If a Leftist talks about some personal tragedy in their lives, they’ll easily connect it to how they’re living in evil capitalist dystopia etc.
If a Leftist sees a rape or honor killing in the news, he will immediately relate it to “Brahmanical patriarchy” (whatever be the identity of the rapist/honor killer).
When that Amit Behere guy got called ugly by some Japanese dudes, he managed to somehow connect his poor looks to arranged marriage and the caste system.
You must learn to do this too. While incessantly reiterating one’s core points at every opportunity makes one insufferably annoying as an individual, but is very valuable for your side, because it gets people to implicitly think “he’s right, just annoying”.
Make the habit of pushing your agenda in everything you say. Pick some important narratives (all targeting the Two Enemies, or promoting Capitalism and TFR-maxxing), and relate everything to those narratives—all roads must lead to your ideology. Always stick to those narratives with laser-like focus. Never argue from Leftist frameworks (e.g. “what about Xinjiang?”), you will only re-affirm them (section 7.2.4). Never deflect to big-brain about “women” or some random racial or caste group or whatever. All your other goals will follow, if and only if you purge Leftists.
7.1.5To make people RW, reflect on what made you RW
One way to answer “How can we make people more Right-wing?” is to ask ourselves “What made me Right-wing?”—and then replicate that at scale.
It is easy to forget that you and I live in a “high-context” bubble, that not everyone has the same context or information we take for granted. This often leads RWs to inadvertently dismiss large swathes of the public as irredeemable—after all, if they already know all the things you do, then there’s nothing you can say to them to redeem them. By Auville’s agreement theorem, they must either be irrational or evil.By contrast, left-liberals take a mindset of “educating” or “informing” people.
[Not just left-liberals actually, but also all the religions of yore. There’s a reason why education has always been inextricably tied to religion—whether Vedic studies and Buddhist monasteries in classical India, the Universities of medieval Europe, the Madrassas of the Mohammedans or Leftist indocrination under the Left-liberal Rāj.]
In part because they really are completely secure of their beliefs, seeing it as objective truth—and in part because unlike RWs who are either one-microissue normies or complete junkies, libs tend to largely be midwits who are themselves on that journey of learning “how can I be a better leftist?” and so the question of “what made me left-wing?” is constantly on their minds.
So what were the pivotal movements that made you right-wing—and more important, what were the pivotal moments made you a /*better* right-winger/?
I shall start.
Hearing about political issues other than what leftists emphasize.
E.g. when I was 8-10 years old my father told me his favorite PM had been PVNR, and the reason had to do with something called “Economic Liberalization”. This was completely foreign to me! I had thought that political leaders were good if they did things like increasing “Equality” and “Democracy”, fighting “Oppression”. This provides the first crack in a Totalizing Ideology.Learning economics
Starting with Milton Friedman videos. Learning to “think like an economist”.
Basic economic history
Basic memes like:
99.9+% of wealth was created in the past 200 years by capitalism and the industrial revolution
the pre-modern peasant’s life sucked: famines, disease, no electricity, slow and dangerous transport, having to do everything manually so couldn’t do anything interesting
GDP per capita is basically income, so it measures everything money can buy
Ancient Indian history
Either studying it in detail (as I did), or every detail of it being made omnipresent in the cultural aether by those who did. Note the emphasis on “detail”: I don’t mean well-known things about kings and dynasties—but detailed information about truly-neglected things: like trade guilds and corporations in ancient India, chemical mixtures described in various ancient texts, Indian and Indo-Sogdian merchants and missionaries who dominated the Silk Road. And stated in a purely factual way, not with pointless emotionally-loaded words like gLOrY and SpLEnDoR.
Pre-1970 history books are especially good for this, as they retain the imprints of the old “Faustian ideological aether” which has since been replaced by a Leftist ideological aether.
Make people understand that (as cliche as it sounds) their civilization is worth fighting for.
Aesthetics and articulation
This isn’t so much relevant to my own “what made you RW?” journey, but from me observing the opposite in other people (reaction to bad aesthetics).
I knew someone, a slightly liberal-leaning normie, fairly smart and RW-curious. Joined Twitter and followed a few well-known RW people. Soon after, ran kicking and screaming away from the right, yelling WHAT IS WRONG WITH THESE PEOPLE?? HOW CAN YOU BE RIGHT-WING, THESE PEOPLE ARE CRAZY! THESE PEOPLE ARE DISGUSTING Looked at her Twitter feed, and found, that by the grace of the algorithm, her feed was entirely populated by the posts of our dear (I wish I could say one-and-only but he’s not) Śrī Śrī Śrī Rīṭārḍ Abhijit Iyer-Mitra.
People are repelled by the right for its poor aesthetics.
Side-effect of value creation
One reason I was exposed to a lot of right-wing arguments early on is that I used to read a (now erased and deleted) certain blog that posted very interesting things on math, and also hard, hard-right politics.
When I started reading that blog, the politics used to put me off—but it was so seamlessly interweaved with the math content that I was essentially forced to pay attention to it.
Left-liberals do this at a much larger scale, by the way (section 6.4).
Seeing authoritarianism/atrocities by modern leftist parties, and institutions’ “bias”
Hearing about communists’ atrocities doesn’t really do it anymore, because it feels like long-gone history.But authoritarianism from modern leftist movements remains omnipresent, as does their blatant capture of the institutions and should constantly be emphasized.
Atrocity literature
Outside of very-online people like us, people need to constantly be reminded of what we’re fighting for and why.
It’s about tattooing “Kalpana was Killed” on our chests. We have suffered atrocities, and we will avenge them. Both must constantly be stressed.
All three are important:
māna/pride: ancient history, knowing +ve self-identity that is worth fighting for; avoiding subvertibleness
manyu/indignance: atrocity literature, knowing why we’re fighting
vīrya/will: inspiration from previous reconquistadors; will to power now.
Maurya, Mughal, Maratha. You must know all three. All successful mass-movements strike a balance between atrocity literature and victoriousness.
Communism, Left-liberalism, various Islamist movements, Zionism, Hindutva.
“We have been oppressed, but we are now rising up and will prevail” Every piece of propaganda must include both.
Hearing Leftists talk
In the Left-liberal system, the Leftist depends on the liberal to make their views palatable to society (section 3.3). Yet, all their discourse is quite in the open—and goes unnoticed because right-wingers simply don’t read, and because (thanks to both liberals and coping right-wingers) people think Leftists are irrelevant and don’t matter. Documenting and presenting these to broader audiences, while also LeLiRāj-pilling people, is valuable.