Bhagavatapurana 10.1.4

10.1.4

nivṛtta-tarṣair upagīyamānād bhavauṣadhāc chrotra-mano-'bhirāmāt /
ka uttamaśloka-guṇānuvādāt pumān virajyeta vinā paśughnāt //

4. Whoever, being a man other than a butcher (or one that would kill the pure Jiva untouched by sorrows) would feel reluctant to listen again and again to the recital of the excellent attributes of the most glorious Lord (Hari),— constantly sung by the Muktas (those absolutely free from desires), the (one) remedy for Samsara (for those who seek after release) and the most entertaining to the ear and the mind (even of those that are addicted to worldly objects).