Bhagavatapurana 10.1.42

42. To whatever modification of the five Bhutas created by his own maya, his mind, impelled by his fructifying Karma, bends its course at the hour of his death, the Jiva in the body, identifying himself with it, is again born with that body (which is intensely thought of at the last moment).

43. Just as that luminary (the sun or the moon) reflected in water or other liquid forms of earth, is seen as if differently changed by the force of the wind, so also the Jiva, placed in the midst of bodies produced by his Maya and seized by (filled with) his passion for them, becomes deluded.