Bhagavatapurana 4.12.47

4.12.47

mahattvam icchatāṃ tīrthaṃ śrotuḥ śīlādayo guṇāḥ /
yatra tejas tad icchūnāṃ māno yatra manasvinām //

47. This story is a fountain (to drink from) for those that seek after greatness; when it is listened to, good nature, good habits and other excellent qualities develop in the listener; heroic spirit and splendour develop in those that desire it; and respectability in those that are thoughtful and desirous of it.