Bhagavatapurana 4.29.26

4.29.26

yadātmānam avijñāya bhagavantaṃ paraṃ gurum /
puruṣas tu viṣajjeta guṇeṣu prakṛteḥ sva-dṛk //

26—27. Further when the Jiva does not know himself to be the glorious Atman and Supreme Preceptor, though essentially pure light, and becomes attached to the qualities of Prakriti, he conceives a passion for the qualities and having lost self-control becomes