Bhagavatapurana 5.3.8

5.3.8

_*
tad yathā bāliśānāṃ svayam ātmanaḥ śreyaḥ param aviduṣāṃ parama-parama-puruṣa prakarṣa-karuṇayā sva-mahimānaṃ cāpavargākhyam upakalpayiṣyan svayaṃ nāpacita evetaravad ihopalakṣitaḥ //

9. To explain it. Like an ordinary being Thou showest Thyself to those of poor understanding and ignorant of their own great purpose (in life), O Perfect Person, superior to all, intent upon very graciously affording them a view of Thy glory as well as salvation, even though Thou art not worshipped.