Bhagavatapurana 6.3.13

6.3.13

yo nāmabhirvāci janaṃ nijāyāṃ badhnāti tantryāmiva dāmabhirgāḥ /
yasmai baliṃ ta ime nāmakarma nibandhabaddhāścakitā vahanti //

13. That Supreme Lord keeps creatures under His control by His word (Vedic commandments) as if by means of a wire, under different names (of Brahmana and the like), just as one keeps oxen tied with ropes; to whom all these, Brahma and others, bound by names, Karma (duties) and regulations do, in fear, bear their tribute of offering.