Bhagavatapurana 8.24.52

8.24.52

tvaṃ sarvalokasya suhṛt priyeśvaro hy ātmā gururjñānamabhīṣṭasiddhiḥ /
tathāpi loko na bhavantamandhadhīr jānāti santaṃ hṛdi baddhakāmaḥ //

52. "Thou art to the whole world a friend, the beloved and Supreme Ruler, indeed the (ruling)Atman, Preceptor, wisdom and the desired object to be attained; still the world, with blinded understanding and steeped in passions, does not know Thee present in the heart.