Bhagavatapurana 9.5.25

9.5.25

evaṃ vidhānekaguṇaḥ sa rājā parātmani brahmaṇi vāsudeve /
kriyākalāpaiḥ samuvāha bhaktiṃ yayāviriñcyān nirayāṃścakāra //

25. Possessed of many similar excellent qualities the king, through all his multifarious duties, cherished, for Vasudeva, the Perfect and Supreme Brahman, his devotion so truly and intensely that he deemed all positions including that of the four-faced Brahma to be like hell.