Devibhagavatapurana 11.15.111

11.15.111

sthitaṃ puṇḍrāntaraṃ naiva dhārayedvaidiko janaḥ |
tiryaktripuṇḍraṃ santyajya śrautaṃ kathamapi bhramāt ||

The Veda-knowing Brâhmanas would certainly go down to hell if they use other sorts of Tripundras on their bodies. Only the Tilakas, prescribed in the Vedas ought to be used by those who are devoted to the Vedas. Those who do not observe the duties of the Vedas would use Tilaks approved of by other S’âstras. Those should use marks approved of by the Vedas whose Deity is that of the Vedas. Those who follow the Tantra S’âstras different from the Vedas, should use marks approved of by the Tantras.
Mahâ Deva is the Veda’s Deity and, ready to deliver from the bondages of the world, He has prescribed the Tilakas prescribed in the Vedas for the benefit of the devotees. The marks prescribed by Visnu, also a Deity of the Vedas, are also those of the Vedas. His other Avataras also use marks approved of by the Vedas. The Tripundras and the besmearing of the body with ashes are according to the Vedas. In the Tantra S’âstra different from the Vedas, there is the usage of Tripundra and other marks. But they are not to be used by the Vaidiks. No never.
Those who follow the path of the Vedas should use the curved Tripundras and Bhasma on their foreheads according to the rules prescribed in the Vedas.
He who has obtained the highest state of Nârâyana, i.e., who has realised My Nature, ought to use always on their foreheads S’ûla marks scented with fragrant sandalpaste.
Here ends the Fifteenth Chapter of the Eleventh Book on the rules of using the Tripundra and Ûrdhapundra marks in the Mahâpurânam S’rî Mad Devî Bhâgavatam of 18,000 verses by Maharsi Veda Vyâsa.