Encyclopedia of India–China Cultural Contacts v2.c11.s5.t2.25

v2.c11.s5.t2.25

2004, headed by film industry, Indian entertainment and media industry realised an output of about US$ 7 billion, and this figure was up to US$ 13 billion in 2009. The audience amounts to more than 30 billion person-times a year. In other words, on average, every day there are more than 80 million going to cinema. Indians are the most passionate audience in the world. In the past decades, Indian had been able to produce about 1,000 films every the Film Bureau under the Ministry of Culture held an Indian Film Week in Beijing, Shanghai, Tianjin and Chongqing. Later, due to the impact of TV and the influx of European, American and Japanese movies, the interest of Chinese audience began to disperse, and the number and influence of Indian film in China declined as well. When DVD is readily available and internet is perpetrated, many young people choose to watch Indian film at home. As is estimated, in China, now, nearly 500 Indian movies are available online. For instance, many Chinese have watched the epic film Gandhi through internet, which is popular across the world but not yet shown in China.